Revenue game plan
Data Chasing · Oct 14, 2026
Today$4.2kper month
~Mid November$10kper month
~April 2027$30kper month
42% of the way to $10k · at 5 new clients a week, Oct 2027 lands around $73k/month
The target: 5 new clients a week
1
Close 1 client a day
5 a week, about 20 a month. Each starts at $300 = +$6k a month.
2
Book 8 sales calls a day
38 a week. About 15 show up, and you close 5 of them.
3
Ads bring 1–2, outbound brings 3–4
$3k of ads ≈ 1.5 clients a week. SMS + cold calls need ~27 booked calls a week for the rest.
One week at 5 closes
Leads
76
Book a call
38
Show up
15
New clients
5
All from ads instead? That's about $9.1k a month in ads ($300 a day).
Month by month at 5 a week
| Month 1 (mid Nov) | ~$9.9k |
| Month 2 (mid Dec, holiday slow) | ~$14k |
| Month 3 (mid Jan) | ~$18k |
| Month 6 (April) | ~$32k |
| Month 9 (July) | ~$54k |
| Month 12 (Oct 2027) | ~$73k |
Includes 6% cancelling each month, a 20% holiday slowdown, and 25% moving up to $1,500 after 6 months.
The old plan (ads only, 7 clients a month)
$3k a month in ads → ~7 clients a month → about $7.6k by Dec 31 and ~$30k+ by Oct 2027. 5 a week gets you there about 6 months sooner.
The one rule for ad spend
Until you hit $10k$3k / month~7 new clients a month
After $10k$5k / month~11 new clients a month
Ads alone get you to about $33.7k by Oct 2027. Adding ~4 outbound sales a month gets you to $30k around month 8 instead of 12.
The numbers the plan assumes
| Cost per lead | $30 |
| Leads who book a call | 50% |
| Booked calls who show up | 40% |
| Shows who buy | 33% |
| Starting package | $300 / month |
| Move up to $1,500 (after ~6 months) | 25% |
| Clients who cancel each month | 6% |
| Holiday slowdown (Thanksgiving–New Year) | −20% sales |
If any of these change, the dates move. Check them monthly against real numbers.